Hi, I’m Daesol, a tech start-up business strategy guy based in Sydney (currently working at SKUTOPIA, a logistics robotics and software start-up).
I’ve long been curious about how the world works and this website is a collection of my inner nerding.

I write about…
Underrated-Concepts: big ideas that are surprisingly unfamiliar to most. Most popular to date:
- Ergodicity: the Most Over-Looked Assumption
- Psychological vs Sociological Narratives: Individuals vs Systems.
Overlooked-Trends: stories highlighting the substantial second-order effects, often dancing inside the intersection of technology, business, society, finance, and history.
- How the Media Got to Now: News in the Age of Abundance
- This Person Does Not Exist: Deep Fakes and Synthetic Truth.
Mental-Models, which are representations of how things work. They’re incredibly useful cognitive tools that aid in quickly grasping complicated ideas, solving complex problems, and making difficult decisions. The true power of mental models lies in their high degree of multidisciplinary generalisability.
Strategy-and-Management (none yet – coming soon…): notes on business problem solving. Ranging from broader corporate strategy to lessons in tactical execution, best practices in functional management to leading high-performing teams.
Become-Better: practical life self-help articles.
Book-Notes: my favourite quotes from my favourite books.
Book-Lists are compilations intended to help you discover what you might want to read next.
Visual-Timelines: most history timelines out there either too detailed, or too vague, too one-dimensional in disciplinarity, and too text-heavy. I’m after more maps and charts. And so, I’ve created my own Visual Timeline Series.Â
Newsletters: Whenever I’ve accumulated enough interesting things to share, I send out an email newsletter. Subscribe here:
See Archives for a full list of every post published to date.
To offer insight into my topics of interest, below is what I’ve been reading in recent years. I used to read more into business, self-help and psychology books. But now I prefer to read articles and watch videos for these topics. Then gradually shifted over to political history, economics, and finance. Science, philosophy, and sociology reading has been more intermittent.
Every book I read in 2023:

Every book I read in 2022:

Every book I read in 2021:

Every book I read in 2020:

Every book I read in 2019:

Every book I read in 2018:



